Theories of Marketing Strategies Research Paper - 10

Theories of Marketing Strategies - Research Paper Example Companies, partnerships, sole proprietorships, and other businesses strive to cut for themselves a niche in the market. To achieve this goal they employ marketing strategies to enable them to attain customer satisfaction. Today’s business environment is totally different from the traditional one. Technological advancement has completely changed the phase of customer demands. Nowadays customers demand the supply of sophisticated goods and services which comply with the latest technology in the market. Therefore, to gain market control it is crucial and essential to fully satisfy the needs and desires of customers (Neal & Quester, 2006).  Marketing strategies enable organizations to achieve dominance over a targeted market niche thereby increasing their sales. This is because marketing strategies help organizations to focus their resources and energies on activities that will definitely lure the attention of potential customers. Marketing strategies emulate marketing goals sti pulated by an organization and portray a mechanism of achieving them within a given time span. Moreover, marketing strategies combine marketing control elements such as product development, distribution, promotion and pricing among others thereby enabling organizations to attain their vision (Neal & Quester, 2006).  Furthermore, organizations are able to allocate their resources accordingly. This enables them to identify appropriated target market segments, marketing mix, and position. In the process organizations effectively engage with their customers by the implementation of effective corporate strategies, goals, and mission thereby competently dealing with the market competition (Neal & Quester, 2006). Therefore, this research paper will elaborate on theories of marketing strategies that enable organizations to achieve market control.

Managerial Skills Essay Example | Topics and Well Written Essays - 3500 words

Managerial Skills - Essay Example Managers and all other employees need to constantly plan how they will be able to communicate with their fellow managers and other employees for good communication to be able to take place in any organization. At times, it may also be important for managers and other staff members to evaluate exactly what they will need to wear to meetings and other gatherings within the work area, so as to evaluate the impact that that particular mode of dressing will eventually have on the various conversations that the individual will engage in. However, one aspect of all interpersonal communication skills not only within organizations but also among individuals outside the organization that is constantly seen to receive the least attention to is the listening aspect (Collins and Rourke, 2009). It is fairly rare to find individuals planning on how they will listen to conversations so as to be able to accurately and quickly respond to them (Wolvin, 2011), however, listening is arguably one of the k ey pieces in an individual’s interpersonal communications skill set. ... s of written communication, workers also spend about 13.3% of their time on average engaged in reading while they also spent a whooping 23% of their time speaking. However, these figures comparatively dim in light of the fact that they usually spend about 55% of their total time at work engaged in listening. Managers who clock an average of about 60% of their time listening are seen to spend even more time at work engaged in listening. While company executives spend an event higher amount of time of approximately 75% engaged in listening (Collins and Rourke, 2009). The key problem in the listening aspect of most organizations lies in the fact that individuals generally tend to get a dismal 50% of all that happens to be said to them. They also only manage to retain only about 25% of what has been said to them with after a time frame of about 48 hours (Thomas, 2007). These figures tend to portray a relatively dim image of the overall development of listening skills in organizations. Th e fundamental objectives that will be targeted by this paper will to essentially try to highlight the importance of the development of adequate listening skills. To do this, the paper will essentially cover some of the individual theoretic concepts that are found to be key in the evaluation of listening skills. The paper will also look to address my own individual action plans in relation to the development of my own listening skills as well as highlighting my achievements during the development of my own listening skills. Table of Contents Executive Summary 1 What are Listening Skills? 5 Theories of Listening Skills 6 Individual Report 8 The Application of the Theory of Attentive Listening to the Development of my Listening Skills 9 Measures of Achievement 10 The Application of the Theory