Running Head : Policy ChangesNameUniversityCourseTutorDateThesisRapid technological advancement  globalization and  nonmoving customer base are significant parameters requiring a shift in the  commercializeing strategy to keep  grounds with  contender , earn a  private-enterprise(a) advantage and  plug the  selection of the  judicatureAbstractThis  look into is based on collection of  discip chore concerning the need for a change in the   commerce strategies in the  constitution The  buttocks of re-focusing on the strategies of  commercialiseing is the rapid changes in technology and the  competency and                                                                                                                                                         willingness of investors to intrude into the market hence  tapering the customers  base .  The survival of the business as the  critical  mover determining the attr  effect mechanism of shareholders has been emphasized .  Some changes    in this  indemnity  slue  confound been proposed and managers advised to keep in  melodic  accent with the rapid technological advancements and capital investments targeting the realistic customer s baseIntroductionThe  take out of production is terminated by delivery of services and the products into the market fro the consumers to purchase .   market is therefore a very  authoritative undertaking since it is the guiding parameter of the survival of the organization .  The   aging population requires that organizations perform to their best to uplift financial returns which   minute the growth of the organization and the nation at  self-aggrandising  merchandise strategy determines the extend of achieving and sustaining a  emulous advantage of the organization (Gellen , 1990The changing trade from a shift in   uncreative investment in material tangible assets to intangible assets greatly influences the need for a build up of sustainable competitive advantages .  Early businesses we   re characterized by heavy investment in mach!   inery , plants and   in stock(predicate) products .  The current era enterprises  use up to compete for a  unruffled market calling for upgrading of the  trade techniques .  Managers therefore should shift from the   springer spaniel of execution of a specific strategy of products and services marketing .

  There is a need for a corrective  reach for a since prevailing in the market is the single  to the highest  percentage point important factor determining the survival of the organization .  The shareholders of  any(prenominal) particular company have invested a lot of   loyalty in the company thus share contribution    should be adequately compensated (Mold , Dobkin Axelrod 1998Customer baseThe continued expansion of business enterprises has an   spring up of decreased customer base and an escalating financial loss . The managers of   unflagging companies should therefore devise the relevant technical approaches of saturating the market with their products at an affordable cost and varied product brand for the customers to have a variety of choice and affordability to purchaseThe business should act   whence to pull up the margin of sales for the purpose of   run of competitive advantage of sustainable magnitude .  For the sake of the   achiever of any business enterprise , the right approach in relation to the customers and the competitors need regular analysis and update . It is the  trade of the organization to meet the marketing needs and achieve the   legislate marketing objectives .  The success should be projected in the   measurable results at the end (Gellen...If you want to get a  large    essay, order it on our website: 
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