An Integrated Social Marketing Plan developed for the Trinidad and Tobago Prison Service

An Integrated hearty trade Plan developed for The Trinidad and Tobago prison Service To raise the direct of Awareness among the Inmate universe about The benefits of the Correctional Educational Programme Henley MBA. trade worry Table of Contents Nos. The Assignment Brief Executive drumhead Aim and structure of paper Organizational e verywhereview Where are we instanter (Part I) 2.1The Macro Environment .2.2 The Micro Environment .3 Customer epitome .4 Segmentation .5 Competitors .6 intimate Marketing Audit 7 jampack analysis Where do we command to be Part (II) Marketing assumptions, risks and forecast Marketing Objectives Marketing strategies Segmentation targeting and positioning union Internal Marketing Initiative Product support speech rhythm Marketing mix strategies How do w e get there (Part (III) Marketing programmes Promotional campaign Communication objectives 5.Monitoring, control and Evaluation 6. Contingencies 7.

coating Notes References Annexes Executive Summary Trinidad and Tobago has, over the last five years, witnessed a spiraling increase in the rise of violent crime, which continues to flummox a serious squeeze on all aspects of emotional state in the society, despite the proceed improvement in the countrys scotch fortunes. In 2000 a storage locker appointed assign Force on Crime, in its deliberations, shew! that a very high percent of the crimes committed were by repeat offenders. The project Force recommended fundamental reforms for the twist jurist System, and in particular, the Prisons Services, which, up to this time, was the most escapeed arm of the Criminal Justice System. The neglect of the system was reflected externally, by public indifference and disillusionment of inherent customers. These recommendations were part of an overarching philosophical perspective of Restorative Justice, a foot departure from previously tried and obviously discounted models of sentencing offenders. particular and diminutive to the Prisons approach is the utilization of `Correctional Educational Programmes (CEP), geared towards preparing inmates for serviceable and... If you want to get a full essay, line of conflict it on our website: BestEssayCheap.com

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